• Mission, Vision and Values

Mission, Vision and Values


Help our clients achieve their corporate objectives with the experience, knowledge and skills of our professionals, innovative methodologies, best practices and resources of our international network, and the support of our Integrated Management System.


Our vision is to be the leader for exceptional client service and this means a laser focus on quality in all of BDO’s 1,400+ offices in 154 countries and territories, in order to ensure the consistent delivery of exceptional service worldwide. For us, exceptional client service is based on five key components that define BDO today: client needs, communication, commitment, people and value.

1. Client needs

BDO works with clients listed on all of the world’s major stock markets and we are the adviser of choice for many of the largest private companies in each territory where we have a presence. We invest a great deal of time in getting to know our clients: building personal relationships so that we can anticipate their needs and offer genuine added value. We aim always to fulfil our clients’ complex needs, through a combination of  in-depth local market knowledge and global industry expertise and technical skills.

2. Communication

Our top priority is to be clear, open and swift in all our communication. In practice, this means ensuring short lines of communication so our clients always know who to talk to. Our client teams, including our senior professionals, are easily contactable so their experience in offering in-depth industry expertise and commercially astute insights is readily available.

3. Commitment

Our constant drive towards achieving the high expectations of our clients is in our DNA. This means that every BDO Member Firm is committed to providing the consistently high-quality service delivery to meet their clients’ needs. We put this commitment into practice through the demanding client service standards that all our member firms are required to meet and we have also implemented a global Net Promoter Score (NPS) programme to facilitate the gathering of client feedback, specifically with reference to our vision’s five attributes. Our clients appreciate the outcome: efficient, constructive, workable and timely solutions, tailored to their particular needs.

4. People

In every BDO firm we employ experienced people and empower them to make a difference through top-class training, opportunities and reward. By providing the right environment for our people and the right people for our clients, we ensure a focus on the delivery of exceptional client service in all our firms. Our people are proud to work for BDO and this is clearly seen when they talk about the international network and their interaction with clients: please view some video testimonials from both clients and their BDO relationship partners: practical examples of where we have helped our clients to successfully achieve remarkable goals.  


Our values are the foundation for the development of our business.

  • Integrity and objectivity: We are honest professionals and we serve our clients based on values and principles.
  • Quality and opportunity: We have excellent standards to maintain control of the work and carry it out with maximum quality.
  • Professionalism: We are experts in what we do, but above all, we love our profession.
  • Teamwork: We can work with others, understand differences and seek common goals.
  • Commitment: We identify with our values and we act so that they are reflected in everything we do.
  • Proximity to clients: We focus on discovering the needs of our clients, and provide the tools to satisfy them.